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04 August 2020

How to Create a Vision for Your Business



How to Create a Vision for Your Business

04 August 2020 | By Santosh Mishra

HT


So, let's take a look at what a vision statement is, and why it's important for you to create one for your business.

A vision statement is a broad, inspiring image of the future state a business aspires to reach. It describes without specifying how aspirations will be achieved, or when. It is ambitious, and forward-thinking. It's not about where the organization is now, it's about what the organization will be, or aspires to be.

A vision statement needs to:

1. describe aspirations and intent
2. be inspirational for your staff and customers
3. project a compelling story
4. paint a clear picture
5. use engaging and descriptive language
6. be realistic
7. align with your company's values

The vision statement will also provide a clear criteria or measuring stick for decision-making. When making tough choices, ask "Does this support the vision statement?" If major initiatives do not support the overall business vision, chances are they aren't worth the investment of time and money.

If your business doesn't have a vision statement, it needs one. If it does, then this is a good opportunity to strengthen it or make sure it is aligned with the current dream you have for yourself and your company.

We're going to work through a step-by-step process in this E-Class that will help you hone in on what your vision is, and then put it into words.

You should note that a corporate vision statement - once created, agreed to and perfected - should remain consistent and unchanged for several years. When a vision statement is changed and revised, it is difficult to create a consistent plan that supports the achievement of the vision. In this case, now is a good time to revise your vision - right before embarking on a comprehensive marketing strategy.

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1 Comments



Shruti menkudle

29-Oct-2020 at 06:18 am

A vision is a vivid mental image of what you want your business to be at some point in the future, based on your goals and aspirations. A vision statement captures, in writing, the essence of where you want to take your business, and can inspire you and your staff to reach your goals

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